As we close out the second month of 2025, we wanted to give you some insight into our current real estate investment strategy and the markets we’re focused on. We have always made it our mission to seek out strong, up-and-coming markets with incredible growth potential and one market that’s stood out to us has been Northwest Arkansas (NWA).
Back in 2020, we identified NWA as a key area of opportunity, and since then, we’ve invested in two multifamily apartment communities—one in 2021 and another in 2022 which have both performed exceptionally well and exceeded our initial projections since acquisition.
Recently, Northwest Arkansas has been making waves, with high-profile media coverage and attention from real estate industry leaders. Publications like the New York Post have highlighted NWA, calling it “America’s next real estate hot spot”, citing its rapid population growth, strong job market driven by multiple Fortune 500 company headquarters like Walmart & Tyson Foods, and an influx of young professionals seeking affordable housing and high quality of life.
Bentonville and surrounding submarkets (Rogers, Springdale, Siloam Springs, Fayetteville, etc) are experiencing a surge in demand fueled by the area’s economic expansion and its appeal to remote workers, entrepreneurs, and young families. Bentonville’s population grew by 2.7% year over year, with a 9.8% increase since 2020 — and experts predict this trend will continue well into the future, according to recent studies by the U.S. Census data.
The New York Post notes that “Northwest Arkansas [Bentonville] is not just the home of Walmart—it’s becoming a vibrant cultural and economic hub of Arkansas”. This has attracted both national and international attention, and it’s creating compelling opportunities for real estate investors like us!
Adding to the excitement, Mauricio Umansky—star of Netflix’s Buying Beverly Hills and founder of The Agency— announced in October the new openings of his brokerage offices in Northwest Arkansas. The Agency is one of the fastest-growing luxury real estate brokerages with more than 120 offices worldwide. As Umansky himself has said, “We are thrilled to announce The Agency’s arrival in Bentonville, a city known for its robust economic growth and dynamic real estate opportunities…Northwest Arkansas’ impressive development, including its proximity to major corporate headquarters, makes it an ideal location for our newest office.”
The Agency’s arrival in NWA signals confidence in the region’s growth and underscores the confidence that we have in the area’s potential. As real estate investors, we love to see headlines like this!
Going into 2025, we believe we are strategically positioned to take advantage of the growth and opportunity in NWA. Northwest Arkansas stands out not only for its rapid population growth but also for the significant investments shaping its future. Walmart’s state-of-the-art headquarters campus and Tyson Foods’ expansion of innovation facilities are bringing an influx of professionals to the area, driving demand for quality housing. This dynamic blend of economic activity and lifestyle appeal creates a thriving environment for multifamily apartment community investments.
In the coming weeks, we’ll be sharing more detailed information about NWA, including key investment opportunities, updates on prior acquisitions, and deeper insights into why this region continues to stand out as a thriving market for real estate opportunities.
As always, we’re here to answer any questions you may have. Please don’t hesitate to reach out—I’d love to discuss why Northwest Arkansas would be an ideal fit for your investment portfolio. Schedule a call with me here!
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